NSFW: What it Takes to Hold a Mans Attention Long Enough to Get a Message Across

Not sure if a Public Service Announcement counts as NSFW, its mostly inuendo, but hey, Lars has a Message for the guys, and you have to watch a video about the World Championships Women’s Topless Trampolining to get there.

This is obviously a follow on from the last one they did which was equally subtle. And equally humourous.

This is actually a PSA for Male Breast Cancer Awareness.

and the URL is

http://www.toplessfemaletrampoliningworldchampionships.com

As a trend in marketing, its none too subtle, but also brings awareness to a topic that doesn’t get much limelight. And will hold the attention of the intended audience for long enough to get the message across. Much like the Axe deodorant adverts, the concept is simple, and appeals to a fundamental and natural desire.

In Real Estate its location location location. In advertising, its humour and Sex sell.

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